Asia-Pacific Communication Forum 2023 (APCF2023) organized by Asia-Pacific Communication Exchange Association (APCEA) and Asia-Pacific Communication Forum Alliance (Macao) successfully ended on August 20.APCF2023 is one of the most important activities in Macao, and it is the 5th this year. The topic is the New Order of Global Communication: History, Present and Future.The Forum, in a hybrid mode of offline and online panels, featured a distinguished keynote speech session including well known communication scholars and industry leaders in the Asia Pacific region. Director of the Department of Information and Public Diplomacy of the Commissioner's Office of the Ministry of Foreign Affairs of the People's Republic of China in the Macao Special Administrative Region, Counsellor Gao Yuan attended the opening ceremony.Prof. Shahbaz Khan, Director of the UNESCO Multisectoral Regional Office for East Asia and UNESCO Representative to the Democratic People’s Republic of Korea, Japan, Mongolia, People’s Republic of China, and the Republic of Korea, gave an online speech entitled “The Trend of Global Media”.Jonathan ZHU, Chair Professor of Computational Social Science and Director of Centre for Communication Research at City University of Hong Kong emphasized the basic logic and structure underlining the AI language model in the communication transformation, Agnes Lam, Director of the Centre for Macau Studies, e University of Macao, focused on the importance of individuals in the changes of global media. Karen Arriaza Ibarra, Professor in Audiovisual Communication, Complutense University in Spain and Chair of the International Communication section of International Association for Media and Communication Research (IAMCR) highlighted the contradiction between the concentration of global digital media platforms and the ideal of globalism and multiculturalism. Lu Xinyu, Zijiang Distinguished Professor of East China Normal University, reviewed the history of the first wave of calling for the new order in world communication in the 1970’s and 80’s and called for a new discussion on the construction of a new world information and communication order. Meanwhile, Zaharom Nain, Professor of Media and Communication Studies at the University of Nottingham in Malaysia (UNM) and Chair of the Malaysian Academic Movement (GERAK) argued that the previous new global communication order movement had some blind spots and we are facing a new environment of citizens media and global influence. Other keynote speakers, Dr. Angus CHEONG, President of Macau Association of Internet Research, and Dr. Xu Min of Donghua University, Shanghai, discussed more concrete issues such as the application of artificial intelligence tools and the frames of sustainable development promotion in government communication strategies.The sub-forum, Telling the Great Bay Area (GBA) Story was also hosted in the conference aiming to enhance GBA’s image in international communication. A world-class urban agglomeration, the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) has been emerging in the Pearl River Delta which is at the forefront of China's reform and opening up policy. It is one of the regions with the highest degree of openness and the strongest economic vitality in China. This sub-forum explored the issues of global branding of GBA, which includes joint efforts of obtaining greater presence in the international mediasphere and expanding a network of collaborative media organizations.About hundred scholars and graduate students in the field of communication from the region and Asia Pacific participated in over 20 online and offline panels. They discussed various issues in relation to the inequality and problems in the global mediasphere, new threats and opportunities brought about by the rapid development and application of artificial intelligence, the global branding of GBA, and Macau’s role in promoting globalism and multiculturalismMacao Foundation is the sponsor of the forum.
Media Reports 2023 | 
    
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