The Asia Pacific Communication Exchange Association (APCEA), located in the Macau Special Administrative Region, provides proactive support for academics and professionals in the communication and media fields in the Asia-Pacific region. APCEA promotes academic and educational exchanges in order to contribute to the fulfillment of Macau's goal of becoming an international centre for education, academic collaboration and creative industries.

APCEA is engaged in a wide-range of academic functions in Macau and the greater Asia-Pacific region, which include the following:

1.  Review the academic and educational needs of Macau and develop policies to meet the needs for the accomplishment of APCEA's mission;
2. Develop and maintain a database on the Asia Pacific academic resources in communication studies;
3. Devise and implement strategies to engage accomplished academics and professionals in the region's communication and media fields for conventions, collaborations and exchange activities;
4. Provide effective communication training programmes to academic and business professionals in the region and help them realise their full potential to function at the highest possible level;
5. Keep abreast of the educational development in the communication field with a view to maintaining dynamic educational exchange policies and practices in Macau; and
6. Manage an English-language editing service for academic submissions (research grant proposals, conference papers, journal articles, book chapters and other manuscripts in communication and education studies).

WU Mei, Ph.D

President of Asia-Pacific Communication Exchange Association

Prof. Wu worked as Associate Professor of Communication at the University of Macau (UM) for 20 years and formerly the Director of Social Science Research Centre on Contemporary China, University of Macau. She also serves as the President of Asia-Pacific Communication Exchange Association which is a founding member of the Asia-Pacific Communication Forum Alliance, committed to freedom and equalitarianism of expression, multiculturalism and international communication towards globalization.

Prof. Wu Mei joined University of Macau in August 2000 and retired on Feb 1, 2020. After obtaining her MA in Media Studies and a Ph.D. in Communication at Concordia University, Canada, she helped found the MA program in Communication and New Media, the first graduate program in Communication in Macau and later the Department of Communication at the University of Macau. As one of the first generation who pioneered e-journalism in the global Chinese Internet in the 1990s, she has specialized in media technology and communication studies. Her monograph “Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media”, which is the first inquiry on Internet “pushing hands” and social media marketing in China, is Indexed by Scopus, the largest citation database of peer-reviewed literature including scientific journals, books, and conference proceedings of 22,000 titles only from 5,000 international publishers. Her research papers appear in major refereed journals and books by reputable publishers including Routledge, IGI Global, World Scientific Publishing Company, Javnost-The Public, Media Studies Journal, Global Media and Communication, International Journal of Sociotechnology and Knowledge Development and China Computer-Mediated Communication Studies.

Detailed CV available here

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Asia Pacific Communication Exchange Association Macau (SAR), China
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